Introducing the FAW program at your company makes work more purposeful for employees, boosts morale with a common goal and increases goodwill around your brand … all while helping to create a life-changing experience for a local family at the time they need it most.
How we know
Social responsibility plays an increasing important role in advancing companies’ strategic business objectives and building goodwill among employees. Employees want to know that their employer cares about the communities in which it operates.
73% of Americans want their employers to do more to support a local cause or social issue.*
*2010 Cone Cause Evolution Survey
6th consecutive year as one of the top three brands in the health nonprofit category*
Make-A-Wish ranks in the top 10 percent for all commercial U.S. brands for trust, quality, reputation, likelihood to recommend, social impact and emotional connection to consumers*
*2017 Harris Poll EQUITREND® Study, U.S
Employee’s direct engagement in cause-corporate programs can have a profound influence on how they view the importance and purpose of their work.
Providing a great story for companies to share with future employee and the public at large,
97% of volunteers surveyed reported feeling more grateful and thankful as a result of helping to grant a wish.*
*2010 Wish Impact Study, U.S